“Content marketing involves the strategic creation of content that provides added value and solves a problem for your customers. Ultimately, it’s a means of driving profitable customer interactions.”

What is content marketing?

Rather than simply pitching your products and services, as you would in an advert, content marketing involves creating relevant and consistent content that your audience will appreciate. Whilst the content should be related to your business and convey the same key messages that your business stands for, the sky is the limit when it comes to deciding what you’ll create. The two essential elements that all content marketing should have in common in order for it to be effective?

  • It must target your ideal customers
  • It must be of a high-quality and provide added value

What forms of content marketing are there?

Blog posts/articles

Videos

Social media content

Email newsletters

In-person events

E-books/white papers

Infographics

Webinars/webcasts

Online presentations

Illustrations/photos

Research reports

Interactive tools

Print magazines

Digital magazines

Books

Mobile apps

Podcasts

Live-streaming

Print newsletters

Virtual conferences

What forms of content marketing are there?

Blog posts/articles

Videos

Social media content

Email newsletters

In-person events

E-books/white papers

Infographics

Webinars/webcasts

Online presentations

Illustrations/photos

Research reports

Interactive tools

Print magazines

Digital magazines

Books

Mobile apps

Podcasts

Live-streaming

Print newsletters

Virtual conferences

The top 10 benefits of content marketing

  • Increased sales potential

  • Increased brand recognition and reputation

  • Decreased marketing costs

  • Build industry authority and gain trust

  • Get more referral traffic

  • Get more social traffic (and followers)

  • Developing lasting relationships

  • Gain higher visibility in search engine results

  • Grow an audience of brand advocates

  • Support your other marketing and sales tactics

The top 10 benefits of content marketing

  • Increased sales potential

  • Increased brand recognition and reputation

  • Decreased marketing costs

  • Build industry authority and gain trust

  • Get more referral traffic

  • Get more social traffic (and followers)

  • Developing lasting relationships

  • Gain higher visibility in search engine results

  • Grow an audience of brand advocates

  • Support your other marketing and sales tactics

How to do effective content marketing in 2017

what is content marketing

Research

Learn as much as you can about the market, your competitors and your customers before you get started.
what is content marketing

Plan

Set specific goals, develop a content marketing strategy and write a detailed, time-measured plan.
what is content marketing

Evaluate

Analyse everything you do. Test different methods and tactics, analyse the results and re-evaluate regularly.

Need help developing a content marketing strategy?

Find out more about how Kickstart Content can help

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