- Advice from Women in Business
- The Truth About Time Management and Work-life Balance
- Social Media for Business: Which is Best?
Putting together a post like this may seem like a daunting task when you’re not sure how to ask for quotes for a blog post, but rest assured: it’s easy once you know how. Read my 6 top tips below or scroll down to get my FREE EMAIL TEMPLATE.
How to ask for quotes for a blog post
1. Be polite
You don’t have to be overly formal, but you do have to be polite. Be positive about their work, thank them for their time and show interest in how they are. No one likes an email that’s all me, me, me, nor do we find it easy to like people who don’t have good manners. It’s a simple rule and one that I’m sure you already follow in all your business communications.
2. Do your research
If you’ve plucked their name out of thin air and added them to a blanket mailing list, it’ll show. Be honest: would you respond to an email from someone who’d clearly made no effort to learn a little bit about you? Visit their website, read their blog, watch their videos, listen to their podcasts. Find a piece of their work that you enjoy and then let them know. A little bit of flattery goes a long way – especially when it’s genuine. (And it really should be genuine, because if you can’t find a piece of their work you like, why do you want to work with them anyway?)
3. Explain yourself
Give them a good overview of what you’re asking them to contribute to. There’s no need to go overboard but do be specific. A simple sentence or two that includes the title of your blog post, who it’s aimed at and how it will help them should suffice. You may be tempted to add a message here on how getting involved could benefit them. I’d be wary of doing so. They’ll know themselves whether something is worth doing, and if the benefits are gain exposure or establish yourself as an authority and yet your site traffic is low, you risk undermining yourself. No one likes empty promises.
4. Keep it short
A simple one. We’re all time-poor and overloaded with emails. Don’t take up any more of their time than you need to. As you would with a blog post – edit your email after you’ve written it and remove anything that isn’t essential or doesn’t add value.
5. Don’t forget to let them know once the post goes live
Send a quick follow-up email (or tag/mention them on social) once the post goes live. They’ll appreciate the reminder and it’ll make it easier for them to share and link to.
6. Believe in yourself and don’t be afraid of anyone – they’re just people
Finally, don’t let fear hold you back when it comes to reaching out to people and making new connections. It can be easy to feel intimidated by someone who seemingly has more experience or success than you or someone who has more followers or subscribers. We all start somewhere, and it’s often through supporting and collaborating with other people that we’ll find new opportunities and start to grow.
Free email template: How to ask for quotes for a blog post
Dear [Name], How’s your week going? I’m writing to ask if you’d consider contributing a quote to a blog post I’m working on? [Show that you know them and appreciate their work]: [Example 1:] I’ve followed your work for a while now and I listen to your podcast every week. I particularly loved the episode on work-life balance you did with Joe Bloggs. I can’t wait for your new eBook to launch. [Example 2:] It was great to connect with you on Twitter recently. I checked out your website and I love what you’re doing to help creative people feel more confident. Your recent blog post on Imposter Syndrome was so relatable! The blog post I’m working on is about [topic]. I’m writing it to help [target audience] with [challenge]. I’d love to include a quote from you because [reason – i.e. ‘I think my audience will be able to relate to you’ or ‘I see you as an expert on this topic’ or ‘I loved the way you talked about this topic in X place’]. In return for your contribution, I’d love to tell my audience a little bit more about you and the work that you do. If you can help, please reply with:
- Your quote
- A short bio to promote yourself and what you do
- A quality headshot
- A link to your preferred web page or social channel
If you’d like to, you can find out more about me and the project I’m currently working on here: [include link to website and/or social profiles]. Thanks so much for reading this far. Have a great week!
Including quotes within a blog post can:
- Make it more credible
- Help to back-up what you’re saying
- Help to show varying views
- Make it a more interesting and engaging read
- Help you reach a new audience
To ask for quotes for a blog post:
- Be polite
- Demonstrate that you know the person and appreciate their work
- Explain what you’re doing and who you’re doing it for
- Keep it short and concise
- Use a free and handy email template, like the one I’ve included above
Thanks for reading and good luck with your email outreach. If you use this free template and get the results you’re looking for, I’ d love to know. I’m all for a good success story ?